You still can be yourself!
“Marketing is first and foremost about connecting.” – Wendy Paine Miller
Today’s publishing market requires authors to wear several hats, one of them being marketer. For many authors, they haven’t a clue what to do or how to get the word out about their book(s). I see it all the time on Twitter, Google+, Facebook, LinkedIn; authors posting about their books in an unending stream of impersonal tweets and posts.
“BUY MY BOOK! BUY MY BOOK! BUY MY BOOK, PLEASE!”
I shake my head because these authors miss the whole point. Social media is at its core, social. It’s a powerful marketing tool, if you know how to use it. Let me give you an example:
Back in 2012, I wrote my debut novel, Princess of the Light. When the time came to edit and publish it, I started chatting with some of my Twitter followers about it. Nothing…
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